Getting a website up is only the first battle! Your online business still has much work to do and hurdles to overcome to win the war! Sad, but true! The web has passed the stage (unfortunately) of delivering traffic to a site just because it is there. The search engines (which is the main way that websites get traffic) are much more selective now about what sites they index and rank for which keywords (the phrase that a person types into a search engine to find a website like yours).

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The First Step: Getting Indexed

Once you launch your new website, the first thing you need to do is get your website indexed by the search engines. How do you know if your site is indexed? Search for your domain name in Google. If your website does not appear in the results, then your site is not indexed.

We have just released a package that will guarantee your site will be indexed in Google. It includes:

1. Listing in 10 major Australian directories
2. Listing in DMOZ
3. Listing in Google Maps (for businesses with a physical address)
4. Tweet re launch of website
5. Posting of  3 x 5 star reviews of the business (on the major directories) so your business will kick off with some

Total Value: $375 (about 5 hours of work)
Our Client Price: $225 (save $150!)

This is a great kick start package! It will get your site indexed very quickly (we guarantee it!) and once it is in the database, you can then focus on getting ranked for the keywords that you want to “win” on. This process is called “search engine optimisation” (or “SEO”).

The Ongoing Task

SEO is something that most internet businesses have to grapple with. Not to overstate it, SEO is incredibly challenging and very competitive! There are keywords that your website will succeed on and other keywords that, unless you have the budget of a Top 200 company, you probably won’t have a snowball’s chance of getting on to page 1 of Google (think “real estate” or “mortgage”). So, one of the important decisions to make is “what keywords should my business focus on”? This is a function of traffic (how many people are searching on that keyword) and competition (how many websites are competing on that keyword).

How do you find the best keywords to focus on? Research! There are keyword research talks that provide that information.We use a tool called “Market Samurai” – it is incredibly powerful and enables us to make great decisions about what keywords our clients should focus on. It is a very sophisticated tool and so takes a few days to understand – but the results are well worth it. If you don’t have the time or energy for this, there is a solution!

We offer a $200 SEO Keyword Research Plan. This report:

• explores a range of keywords for your website
• identifies the highest traffic keywords in your niche
• identifies the best opportunity keywords in your niche (ie those with reasonable traffic volumes but comparatively low competition)
• proposes the most effective SEO strategies to get your business ranking for the nominated keywords
• provides a written quote for implementing these strategies.

Do you want to find the best opportunity keywords in your business to give your website the best chance of getting traffic from the search engines? If so, contact us today and we will get started on your keyword research report!